Blue Water opened as a surf shop bringing the best surf brands out there such as Billabong, Oneill, Rip Curl, No Fear and lots more. During the years, they added other clothing brands and now being a mixed store of fashion and surfing. Today, Blue Water is a surf and fashion store located in Ashqelon, Israel.
Blue Water is part of Touchdown, two shops that work together, therefore we decided to design their main template almost the same. We went on something simple yet very stylish, as well as user friendly.